About Us

A fusion of tradition, heritage and timeless classic luxury, Boadicea the Victorious is the ultimate celebration of beauty, strength and nobility.

Twice as proud. Boadicea the victorious perfume awarded prestigious accolade again.

For the second year running, Boadicea the Victorious Perfume has claimed its well deserved place in Great British Brands showcase of 150 of the greatest names in British luxury.

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BOADICEA

Boadicea the Victorious is an independent British fragrance brand. Taking a defining moment in history as our inspiration, we have created a range of gender neutral perfumes that are quintessentially British and of incomparable quality. Each one of the iconic bottles has been hand crafted by some of Britain’s finest artisans, and illuminates how the brand champions British heritage and values. A fusion of tradition, heritage and timeless classic luxury, Boadicea the Victorious is the ultimate celebration of beauty, strength and nobility.

our
journey

The celebration of courage and nobility exemplified by Boadicea the Victorious began in 2008 when the brand was launched as a worldwide exclusive in Harrods, soon becoming one of the best-selling fragrances within the renowned Black Hall Perfumery. A year later saw similar acclaim in Henri Bendel of New York, and also in Selfridges, where it continues to be one of the best-performing niche brands. Since then, these ravishing perfume collections have become coveted in luxury shopping destinations across the world.

our
MISSION

Our aim is simple: to bring outstanding, original fragrances to the discerning. To do this we insist that all Boadicea the Victorious components are made within the UK by experienced manufacturers, each bottle boasting handcrafted elements. As for the ingredients themselves, they are impeccably sourced and of the highest quality, be it sambac from Bhutan or oud from the forests of Southeast Asia. It is this combination of the exotic and the irrefutably British that bestows upon the brand such an air of exclusivity and distinction.

THE
LEGEND

A warrior queen, golden torcs around her neck, leads her Iceni army into battle, the epitome of courage and determination. Iconic and unflinching, she raises her face to the prevailing breezes, catching the unmistakable scent of victory. Her passion is irrepressible, her lust for justice all pervading, her drive to succeed unmatched. These are qualities captured in the perfumes of Boadicea the Victorious, non-gender specific fragrances that are a celebration of timeless British artisanship, creativity and originality.

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